Our mission: "To facilitate and inspire everybody's desire to participate in sport and fitness activities."
At Sportsmart, we pride ourselves on being the best at servicing the sporting needs of Melburnians. We are pioneers in offering Melburnians the best-valued sporting goods across all categories. As a privately owned company, we have been part of Melbourne's sporting scene since 1969.
The Sportsmart team aims to provide our customers with the best range at the best value for money with superior service. We strive to ensure all our customers enjoy a rewarding shopping experience.
Smart Card member program – save even more
Sportsmart's Smart Card gives members exclusive access to special members prices on selected products, so you can save even more every time you shop at Sportsmart.
Smart Card members also have access to exclusive promotions, invitations to launches and VIP days as well as e-newsletters with information, news and product reviews.
Find out more and sign up today!
Club Advantage – supporting local sporting clubs
Sportsmart's Club Advantage program is designed to help local sporting clubs by offering a tool to help fund the cost of new sporting equipment. Our aim is to offer sports clubs and associations the most support possible to help them achieve their goals.
Find out more and sign up your club!
Sports Star Kids – rewarding young sports stars
Sportsmart is passionate about rewarding young sports stars by recognising their commitment to sport. Children under 16 are eligible for a Sports Star Card, which is linked to their parent's Smart Card. Sports Star Kids can benefit from our monthly promotions, giveaways, coaching clinics and invitations to player appearances in our stores.
Find out more and sign up your Sports Star Kid!
ClubPT – rewarding personal trainers
Sportsmart's ClubPT was developed to reward personal trainers for their contribution to the health and fitness industry.
Find out more and sign up to ClubPT!
110% Effort price: If you find a cheaper price on the same item, we will beat our price by 110% of the difference. (Conditions apply. See in-store for details.)
Smart Buys: At Sportsmart, we are constantly on the lookout for special purchasing opportunities that we can pass on to our customers. Look out for the Smart Buys logo for extra opportunities shop smart at Sportsmart.